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Content authority in the AI era: How algorithms rate trust
Visibility in the AI era — Strategy
6.9.2025

Content authority in the AI era: How algorithms rate trust

Search engines no longer only rate content based on clicks and backlinks. Google's E-E-A-T framework and AI systems are increasingly independently analyzing which content is trustworthy — and which isn't. If you want to remain visible in search results, you need to understand how algorithms measure authority. A new era of game rules has begun.

AI
Content
Understanding AI crawling
Visibility in the AI era — Strategy
1.8.2025

Understanding AI crawling

Why does Perplexity find your competition but not your website? AI systems crawl differently than Google: faster, more semantic, more sophisticated. This guide explains the three ways AI accesses websites and uses a 5-minute test to show you how crawlable your site really is.

AI
Crawling
Website
What is GEO — and what does it mean for your content strategy?
Visibility in the AI era — Strategy
10.7.2025

What is GEO — and what does it mean for your content strategy?

GEO stands for Generative Engine Optimization — and changes how content ends up in AI answers. We'll show you what's behind it and how you can prepare yourself.

GEO
AI
Content
Quick check: Is your website AI-compatible?
Visibility in the AI era — Quick Guide
2.7.2025

Quick check: Is your website AI-compatible?

10 simple questions that show whether your content can be recognized, understood — and integrated into answers — by AI systems.

AI
Check
Content
Website
How to make your website content AI-compatible — format by format explained
Visibility in the AI era — practical contribution
1.7.2025

How to make your website content AI-compatible — format by format explained

How to structure FAQs, product pages or blog articles in such a way that systems like ChatGPT & Co understand them correctly — and quote them in answers.

AI
Content
Formate
SEO in Times of AI — What Remains, What Changes | Content Series
Series: Visibility in the AI Era — Part 3
2.6.2025

SEO in Times of AI — What Remains, What Changes | Content Series

Search engines are changing — and with them the rules of the game for visibility. AI systems such as ChatGPT, Perplexity or Gemini generate answers instead of just displaying links. This means that content must not only be found, but must also be understood, evaluated and integrated.

AI
SEO
AI
What AI systems need to correctly classify content
Visibility in the AI era — part 2
29.5.2025

What AI systems need to correctly classify content

AI rates content differently than Google. We show what is really important in terms of structure, clarity and context — so that your content is correctly understood and classified by AI systems.

AI
Website
Sichtbarkeit
How does my website get visible in AI results?
Visibility in the AI era — part 1
28.5.2025

How does my website get visible in AI results?

Part 1 of the series: Why visibility in the AI era is more than SEO — and how to prepare your website for ChatGPT, Perplexity & Co.

AI
Sichtbarkeit
Content
How Webflow makes the difference in B2B marketing
Series: AI & Webflow — Part 3
22.4.2025

How Webflow makes the difference in B2B marketing

Part 3 of the series: Classic CMS solutions often create friction — Webflow brings structure, speed and design freedom back to marketing.

AI
Webflow
Marketing
B2B
20+ practical use cases: How marketing teams can combine AI & Webflow
Series: AI & Webflow — Part 2
28.3.2025

20+ practical use cases: How marketing teams can combine AI & Webflow

Part 2 of the series: How marketing teams are using AI & Webflow in practice — from content to testing. In this article, we'll show you over 20 specific use cases of how marketing teams can combine AI and Webflow — for better content, leaner processes, and fewer dependencies.

AI
Webflow
No-Code
B2B
Why AI and Webflow complement each other perfectly
Series: AI & Webflow — Part 1
22.3.2025

Why AI and Webflow complement each other perfectly

Part 1 of the series: Why no-code and AI complement each other perfectly in marketing — and what that means for B2B teams. How do marketing teams use AI and Webflow in everyday life? In this article, you'll find over 20 specific use cases — for better content and leaner processes.

digital strategy
AI
Webflow
B2B
Case Study: Webflow Support Increases SEO Traffic by 600% on WhereVerSim
23.2.2025

Case Study: Webflow Support Increases SEO Traffic by 600% on WhereVerSim

Slow processes, lack of visibility? We show how professional Webflow support solves these problems — including concrete results.

Webflow Support
Marketing
Webflow agency
SEO
Accessibility for websites from 2025: What companies need to know and how they can prepare
5.12.2024

Accessibility for websites from 2025: What companies need to know and how they can prepare

From 2025, barrier-free websites are required by law. We'll show you what that means in practice — and how to make your site legally secure.

Barrierefreiheit
Accessibility
Webflow
Website
Webflow Conf 2024 - From website builder to AI-powered experience platform
20.10.2024

Webflow Conf 2024 - From website builder to AI-powered experience platform

New features, new strategy: We summarize what makes Webflow better as a “website experience platform” now.

Webflow
AI
Localization
Analytics
Protect Webflow forms from bots and spam
9.4.2024

Protect Webflow forms from bots and spam

Spam sucks — but you can simply protect your forms. That's how it works with Formspark and Botpoison.

Forms
Webflow
Spam
Bots
Automate workflows with Zapier and Webflow
9.4.2024

Automate workflows with Zapier and Webflow

Less manual work, more flow: With Webflow and Zapier, you automate recurring tasks — simply and efficiently.

Automation
No-Code
Webflow
Zapier
Webflow Localization: New Features, Advantages and Disadvantages in Detail
9.4.2024

Webflow Localization: New Features, Advantages and Disadvantages in Detail

Webflow Localization helps you optimize your site specifically for different regions and languages — without any external tools.

Webflow
SEO
Multilingual websites
Localization
Webflow Updates 2023 - Webflow Conference News
9.4.2024

Webflow Updates 2023 - Webflow Conference News

From better design functions to team features — an overview of the most important new features of Webflow Conf 2023.

Webflow
Webflow CMS
AI
Automation
Why Webflow is a good choice for SEO
9.4.2024

Why Webflow is a good choice for SEO

Webflow doesn't just look good — the platform also has strong SEO benefits. We'll show you how to easily implement technical optimizations.

Webflow
SEO
Performance
Webflow relaunch
How to migrate from Webflow to WordPress in 2023
9.4.2024

How to migrate from Webflow to WordPress in 2023

Want to switch from WordPress to Webflow? We'll show you what you need to pay attention to so that the transition runs smoothly.

Webflow relaunch
WordPress migration
No-Code
NO-Code: Develop faster, more efficiently and cheaply
9.4.2024

NO-Code: Develop faster, more efficiently and cheaply

No time for classic development? No-code makes applications faster and cheaper — and you don't need any programming skills.

Webflow
No-Code
Notion
Jetboost
7 tips for successful SEO optimization with Webflow
9.4.2024

7 tips for successful SEO optimization with Webflow

Do you want to be found better on Google? With these 7 specific SEO tips, you can optimize your Webflow page without any code.

Checklist
SEO
Webflow
Webflow relaunch
Website launch checklist — go online with a plan
9.4.2024

Website launch checklist — go online with a plan

Before your site goes live: This checklist helps you to reliably check performance, usability and technical details.

Go live
Checklist
SEO
Webflow relaunch
Create GDPR-compliant forms with Webflow
9.4.2024

Create GDPR-compliant forms with Webflow

A GDPR-compliant Webflow website requires 7 essential measures for data protection and legal security. This checklist shows all mandatory steps for German companies.

DSGVO
Forms
Webflow
No-Code
Multilingual websites with Webflow and Weglot
9.4.2024

Multilingual websites with Webflow and Weglot

Do you want to internationalize your website? With Webflow and Weglot, you can get started with multilingualism without any development effort.

Weglot
Multilingual websites
AI
Automation
Filter Webflow CMS content with Jetboost
9.4.2024

Filter Webflow CMS content with Jetboost

Search, filter, pagination — with Jetboost, you get more out of your Webflow project.

Filtering
Pagination
Performance
Jetboost
Webflow: Key Benefits for Marketing Teams
9.4.2024

Webflow: Key Benefits for Marketing Teams

Do you need quick adjustments and want to work independently of the dev team? Then Webflow is just right for your marketing team.

Webflow CMS
Marketing
Webflow
No-Code

From structure to visibility — what websites must do in the AI era

Technology alone is not enough. Structure, visibility and independent work are decisive — that's exactly what we're writing about.

Visibility in the AI era - series
Men Working on an Old School Computer with AI

Visibility in the AI era: Rethinking finds

What does a website have to do to appear in ChatGPT, Perplexity & Co.? This series explains how AI systems perceive content — and what that means for structure, content, and technology.CTA:

Series: Watch visibility in the AI era
AI & Webflow series
AI graphics from Kirch & Kriewald

AI & Webflow: What modern B2B websites need today

In this series, we show how marketing teams combine AI and Webflow — for faster processes, better content and greater independence from classic CMS.

Switch to the AI & Webflow series