AI is becoming an integral part of the web design workflow. This became clear at the Webflow Conference 2025. With new AI features for content, code and collaboration, Webflow is taking the next step to make the process from idea to finished website easier and more efficient.
On the Webflow Conference 2025 Webflow is no longer just positioning itself as a visual website builder, but as the first enterprise-ready platform that goes beyond pure AI prototypes. The company promises full-fledged AI-powered tools, backed by world-class hosting, a powerful CMS, and industry-leading visual design tools.
The vision is clear: Teams should have more room for creativity, collaboration and effective work, while AI takes on repetitive tasks. What effects this has on SEO in B2B marketing, we already have in our article”EO in Times of AI: What Stays, What Changes “Described.
At the heart of Webflow's AI innovation is the completely redesigned AI Assistant. Unlike simple chatbots, this intelligent partner understands the context of your entire website — from structure to styles to CMS content.
The AI Assistant can now:
The special thing: You keep full control. The assistant suggests changes that you can approve or reject individually. We'll see how well this works at the end of 2025, when the updated AI Assistant will be available to all customers.
This is where it gets really exciting. Webflow has announced two breakthrough code generation features that have the potential to blur the lines between design and development.
Imagine being able to build full-fledged, interactive web apps with a simple description:
These apps come with Astro — the leading framework for content-driven websites — can be built and deployed to Webflow Cloud with a single click. Webflow has even officially partnered with Astro and Sponsors their open-source project.
The AI Assistant can now also generate React components that:
It remains exciting to see to what extent generated results can then be adapted and how much time and effort this then requires. availability: AI-based code generation will be available to all customers at the beginning of 2026. You can apply for early access access right now.
In a world where large language models increasingly stand between you and your customers, optimization for AI systems is becoming just as important as classic SEO. Webflow has developed innovative solutions for this.
The new AI SEO features include:
You can also find more background on the topic of “Content Authority in the AI Era” in our post Understanding content authority.
availability: The AI-SEO tools will be available to all customers as early as next month.
For advanced users, the updated Webflow MCP (Model Context Protocol) server provides a secure connection between Webflow and your favorite LLMs, IDEs, or agent platforms.
Webflow addresses one of the biggest pain points of modern web teams: collaboration. The new collaboration features eliminate bottlenecks and enable true teamwork.
Teams can now simultaneously:
A handy feature for stakeholder feedback: Simply share a link that allows external people to leave comments — without a Webflow account.
availability: Real-time collaboration is running in private beta, comment-only links are coming later in 2025.
That Webflow CMS What rebuilt from scratch:
Migrating hosting infrastructure to Cloudflares Global Network (330 cities, 125 countries, 13,000 networks) makes websites faster, safer and more reliable.
The AI Assistant now also helps you create personalized experiments and makes A/B testing and personalization more accessible than ever.
Webflow takes responsible use of AI seriously:
Instantly available:
Next month:
Later in 2025:
Start of 2026:
Webflow Conf 2025 shows: AI is no longer an experiment, but an integral part of professional web designs. The new features make Webflow a platform that supports designers, developers and marketers alike — with tools for faster processes, better quality and deeper integration. For teams in the B2B environment, this means: efficiency gains, new collaboration models and better visibility in classic and AI-based search systems.
However, it's worth keeping an eye on expectations. In the past, Webflow did not implement some announcements or only implemented them with a delay. AI also remains a hype topic, where not every promise is immediately reflected in practice.
The decisive question is therefore not only how quickly AI is changing web design, but also how consistently Webflow actually delivers the new features. Anyone who is prepared can clearly benefit from upcoming developments.
Why does Perplexity find your competition but not your website? AI systems crawl differently than Google: faster, more semantic, more sophisticated. This guide explains the three ways AI accesses websites and uses a 5-minute test to show you how crawlable your site really is.
