What is a website migration and what steps does it involve?
Website migration is the process of moving a website from one environment, platform, or hosting provider to another. Reasons for a migration can be varied and range from changing a domain name to a redesign to using a new one content management system.
Key steps of a successful website migration:
- planning: Careful preparation, including setting a clear timetable and ensuring that all technical and SEO-relevant aspects are taken into account.
- Data backup: Create comprehensive backups of all website files, databases, and relevant configurations to prevent data loss.
- Transfer of content: Secure and efficient transfer of all content (texts, images, videos, databases) to the new platform or hosting service.
- SEO maintenance: Special attention to SEO elements to avoid loss of rankings and organic traffic. In particular, this includes redirects, correct URL structures and retention of relevant metadata.
- Technical testing: Carrying out extensive testing to ensure that the website works flawlessly after migration and that all features are properly available.
- DNS update: Adjustment of DNS records, if a domain change takes place, in order to smoothly direct traffic to the new environment.
- Monitoring and optimization: Continuous monitoring of the website after migration to quickly identify and fix potential issues and continuously optimize performance.
Website migration challenges:
A website migration is complex and involves risks such as ranking losses, traffic losses or technical difficulties. Careful preparation and professional execution are crucial to avoid this.
Further links to website migration:
- Google Search Central - Site Migration Guide
- Moz - SEO website migration checklist
- Ahrefs - Site Migration Guide
Conclusion:
A well-executed website migration preserves the SEO performance and usability of your website and ensures a seamless transition and long-term online success.
