Visibility in the AI era — content series for marketing teams

How marketing teams make their website visible to AI systems

AI, no-code and Webflow have long been more than buzzwords — they are changing how marketing teams plan, implement and maintain websites. Especially in the B2B environment, this creates new opportunities: more independence, faster launches and scalable structures. ChatGPT, Perplexity & Co. überhaupt vorkommt.
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Clear, understandable and directly implementable — for modern marketing teams that want to remain visible even in the AI era.

Women Working on an Old School Computer with AI

Series: AI & Webflow — Part 1

Part 1: How does my website get visible in AI results?

Simply explained: What AI systems like ChatGPT & Perplexity expect from your website — and how to build visibility now.

Make a website visible — this is how it works →

Retro office scene with typewriter and AI hologram — symbolic image of visibility in the AI era

Visibility in the AI era — part 2

What AI systems need to correctly classify content

AI rates content differently than Google. We show what is really important in terms of structure, clarity and context — so that your content is correctly understood and classified by AI systems.

How AI assesses content →

Split retro screen: classic search on the left, AI answer with website source on the right

Visibility in the AI era — part 3

SEO in times of AI — What remains, what changes

Google stays — but AI is changing what visibility means. We'll show you what you should keep from classic SEO — and what you need to rethink.

Rethinking SEO →

Practical contributions to AI visibility

For anyone who wants to know how to make content compatible with AI — from structure to formats to self-verification.

Visibility in the AI era — part 4

How to make your website content AI-compatible

How to structure FAQs, product pages, or blog articles so that AI systems understand — and quote them.

Format is decisive — read now →

Visibility in the AI era — part 5

Is your website AI-compatible?

10 simple questions that show whether your content can be recognized, understood — and integrated into answers — by AI systems.

Check now →

SEO vs. GEO: Comparing optimization approaches

Visibility in the AI era — part 6

GEO explains: Rethinking visibility in the AI era

Rankings were yesterday — what counts today is whether your content appears in AI answers. In this post, you'll learn what generative engine optimization means — and what it means for your content team.

Understanding GEO →

Woman using retro-inspired technology creates digital content — symbolic of content creation and authority in the age of AI

Visibility in the AI era — part 7

This is how AI evaluates your content — and decides on visibility

Machines judge content differently than people. If you want to be visible today, you must also appear trustworthy for AI. This article shows how content authority works—and what's important now.

Relevant perspectives on AI visibility & GEO

AI visibility and generative engine optimization (GEO) are not purely theoretical topics — they are discussed, measured and critically monitored worldwide. If you would like to delve deeper, here are selected articles that complement our topic from various perspectives:

AI Traffic Study (Ahrefs): Data-based analysis of how much traffic is actually generated via AI search systems such as ChatGPT & Co. — and how visibility affects them.

About the study: How much traffic do AI searches really generate?

The Chatbot Optimization Game (The Guardian): A critical look at AI search results — what is cited, what is not, and how transparent is that actually?

External article: How chatbots filter content — and what you see about it

ChatGPT as a Search Engine (Growth Memo): Strategic classification of the new AI search logic — what does that mean for content marketing, visibility and optimization?

Read analysis: Why content strategies must adapt

Do you want to know how your website is visible in AI systems?

We help marketing teams efficiently introduce Webflow and integrate AI in a meaningful way — from the initial CMS structure to the finished campaign.

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“When it comes to concept and design, Toby and Malte's designs are always on point. Even though I didn't have the point so clear myself. Kirch and Kriewald have been accompanying me and my company for over 8 years, from Relaunch of the website, the development of microsites, our print manuals and exhibition stands.

They use exactly what I need for me, nothing more and nothing less. Just a stroke of luck! ”

Michael Zähl
CEO
Zähl Elektronik-Tontechnik

“Kirch & Kriewald have succeeded in getting to the heart of our 90.10 brand visually and in terms of content. From branding from the photo shoot to webpage — Everything looks like a single piece.

The collaboration is uncomplicated, professional and always with an eye for detail. ”

Markus Kresken
ceo
90.10 - Die Oberflächen GmbH

“As an architectural photographer, my website the most important means of communication. It goes without saying that you need a good and reliable partner for this important issue.

With Malte and Toby, I finally found it - after a long search. The two do substantially good work, contribute their own ideas and are two friendly team players. Thank you for working with us! ”

Philip Kistner
CEO
philipkistner.com

”Our website is our business card and should radiate the creative and agile spirit of our agency. Malte and Toby understood this from the start.

If you are looking for a reliable partner who plays the Champions League in terms of expertise and humanity, Kirch & Kriewald is in good hands. ”

Marco Hussels
Project manager
flashpoint

Malte and Toby were the ultimate stroke of luck for our Webflow relaunch. Both are very good at empathizing with us as customers as well as with our respective target groups and delivering appropriate work results accordingly.
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It is a very pleasant and open communication at all times. I'm very happy about the

Laura Gaber
Head of Marketing & Corporate Communications
Wherever SIM

“In the event sector, unless you do graphics and studio work in-house, you need a creative, goal-oriented and effective partner for designs and layouts. I found this with the agency Kirch & Kriewald.

Both when developing the visual appearance for new event concepts As well as with the necessary adaptations for existing visuals, I am happy to have Toby and Malte by my side. ”

Sebastian Lange
CEO
Zwo Zwo eins Konzept GmbH

“We have felt that we are in good hands with Kirch and Kriewald for years. What counts for us as a medium-sized company with few human resources is the quick availability of the two owners, both are very committed and always reliable.

Agreements are kept and last but not least, creativity and ideas are always at a high level. We can fully recommend Kirch and Kriewald. ”

Marc Herkenberg
Head of back office
KaRo Kanal- und Rohrreinigungsmaschinen GmbH

“In summer 2020, we began our collaboration with successful Webflow relaunch started our company website and has gradually expanded its branding since then. I am very satisfied with the systematic approach, the short lines of communication and the convincing results.

Kirch & Kriewald's ideas are inspiring and the implementation is very appealing. ”

Guido Gramatke
CEO
VETTEN Krane und Service GmbH

“For the relaunch of our website, we have found an excellent partner in Kirch & Kriewald who has succeeded in making our brand essence tangible for our customers.

From the website design (including shop connection) up to implementation and ongoing support, we appreciate not only the creative ideas but also the reliable cooperation and proactive advice. In the meantime, all print products — from flyers to elaborate coaching tool — implemented by Kirch & Kriewald. ”

Marius Kursawe
CEO
WORK LIFE ROMANCE

Visibility in the AI era: What websites must do now