Was ist der Unterschied zwischen SEO und AEO?

SEO optimiert Inhalte für Rankings in Suchergebnislisten (z. B. Google) – mit Fokus auf Keywords, technische Signale und Backlinks; gemessen werden u. a. Positionen und Klicks. AEO optimiert Inhalte dafür, in Antworten von KI-Suchsystemen (z. B. ChatGPT, Perplexity, Gemini) genannt und korrekt zitiert zu werden – mit Fokus auf strukturierte Daten (Schema/JSON-LD), klare Quellen/Autorenschaft und llms.txt; gemessen werden Sichtbarkeit/Mentions in Antworten.

Muss ich etwas installieren?

Nein. Wir übernehmen das komplette Setup über unseren Account.

Wie viel Zeit muss ich investieren?

Ca. 3-4 Stunden über 3 Monate: Kick-off (60 Min.) + 3 monatliche Reviews (je 30 Min.).

Was passiert nach den 3 Monaten?

Du entscheidest: Eigener Account, Managed Service durch uns, oder nur die Erkenntnisse intern nutzen.

Können Keywords angepasst werden?

Ja, nach dem ersten Monat können wir auf Basis der Erkenntnisse nachjustieren.

AEO monitoring: Does ChatGPT name your company? 3-month trial

Answer Engine Optimization—the new visibility for B2B companies

While classic SEO is aimed at search results, it focuses AEO — Answer Engine Optimization — on visibility in AI search systems such as ChatGPT, Perplexity, and Gemini.

These systems do not provide hit lists, but direct answers — and therefore decide Which companies are even mentioned.

Especially in the B2B sector, where purchasing decisions are increasingly being prepared digitally, this new form of visibility is becoming decisive. If ChatGPT or Perplexity only name two to three providers, they decide who is shortlisted.

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Boost your visibility in 3 months — start today

Technical basis of AEO

AEO is based on the same principles as modern search engine optimization — only applied to AI systems.

In order for ChatGPT, Perplexity, or Gemini to correctly understand and quote content, they need structured, machine-readable data and clear access rules.

About files like 📄 llms.txt Can you control which content language models can use. With 🏗️ Schema markup AI systems recognize the structure of a page — for example, whether it is a service, an article or a source.
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This creates a foundation on which AI search systems can identify and assign reliable information.

In short: Only those who prepare their content in a technically clean manner can also be seen in the answers provided by the new AI search systems.

Why we are the right AEO partner

As specialized AEO and SEO agency we combine strategic know-how with technical monitoring.

We systematically measure, analyze and improve the AEO visibility your website — with a clear roadmap instead of abstract figures. For this purpose, we use Promptwatchto monitor your digital visibility.

We analyse the data and derive concrete content and SEO strategies. You will receive from us No isolated figures, but a clear roadmap for a better AI visibility.

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These customers already trust us for AEO monitoring

AEO pilot project: This is how 3-month monitoring works

Month 1:
Setup & Baseline

We set everything up, define keywords, select competitors and provide you with the initial visibility values.

Month 2:
Monitoring & Trends

Continuous tracking across all AI systems, initial optimization recommendations for content and technical SEO.

Month 3:
Analysis & roadmap

Final report with strategic recommendations for action:
Create what content?
Which technical adjustments?
How to build authority?

Get advice without obligation

What you get with AEO monitoring

Our Answer Engine Optimization not only improves your AI visibility but also optimizes your digital authority. Through targeted AI monitoring and strategic content optimization, we position you as an expert in your field — both in traditional search engines and in modern AI tools.

Dashboard with AI visibility scoresInstant adjustments
Competitive comparisonFlexibility without developers
Monthly reportswith specific recommendations for action for content optimization and new relevant topics.
Strategic roadmapPerformance & charging speed
Zero setup effortScalability & future-proof
After the pilot phase:We can implement the optimizations together (content, technical SEO, link building) or you can migrate to your own Promptwatch account.