Indexing: How Google finds and stores content

Content of the article:
Erstellt am:
19.09.2025
Geändert am:
19.09.2025

What does indexing mean?

Indexing is the step after crawling: search engines store found pages in their index, a huge database. Only indexed content can appear in search results.

How does the process work?

  1. Crawling: The bot follows links and finds new content.
  2. analysis: Content is read and evaluated in a structured way.
  3. indexation: Relevant content is added to the search database.

Typical indexing issues

  • Faulty Robots.txt is blocking pages
  • Absence of XML sitemaps
  • Duplicate content (multiple versions of the same page)
  • Technical errors (404, 500)

How to ensure clean indexing

  • Provide current XML sitemaps
  • Configure Robots.txt correctly
  • Set canonical tags
  • Check regularly with Google Search Console

Indexing — step-by-step guide

How to make sure your pages are indexed

  1. Check indexing status
    → In the Google Search Console See if the page is in the index.
  2. Submit an XML sitemap
    → Make sure that your sitemap is stored and up to date.
  3. Manually submit a URL
    → Use the URL inspector in the Search Console for important pages.
  4. fix errors
    → Check Robots.txt, canonicals, and status codes. Correct 404 or 500 errors.

TL; DR

Indexing means that search engines add content to their database. Only indexed pages can rank — clean technology is a prerequisite.

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