How does my website get visible in AI results?

AI visibility is the new SEO: This is how your website is in ChatGPT & Co. AI tools such as Perplexity, Gemini or ChatGPT now provide direct answers — instead of classic search results. But how do you ensure that your content is even mentioned, quoted, or recommended?

Author:

Malte Kriewald

Date:

28.05.2025

Last update:

08.08.2025

Visibility in the AI era — part 1

Retro Office Scene with Typewriter and AI Hologram — Symbolic Image of Visibility in the AI Era

AI

Sichtbarkeit

Content

Content of the article:

This is what you can expect in this guide:

✅ How AI systems rate content (and why Google rankings are no longer enough)
✅ 3 key factors For visibility in the AI era
✅ Practical measures for content, technology and structure

Briefly: If you want to be understood, you have to be understandable — for people and machine.

1. Visibility is changing

For a long time, the goal was clear: to appear as high as possible in the Google search.
Things look different today — because AI-powered tools deliver Direct Answers, not ten blue links. That means:

There is no ranking anymore — but “in or not in”
Content is not only found, but interpreted and summarized
Readers ask directly: “What is the best CMS for B2B websites? ” — and the AI makes a recommendation

Your website is either part of that answer—or invisible

AI visibility explained briefly:

AI crawling: How AI tools capture and index content.
Content authority: Trustworthiness through expertise, links and clear sources.
Structured data for AI: Schema.org markup that helps AI interpreter.

2. What does “visibility in AI systems” mean?

AI systems not only rely on classic search indices. They use:

Web data from Common Crawl or similar sources
Live access via APIs or crawlers (e.g. with perplexity)
Links, Quotes, and Mentions From other sites considered credible

Some systems such as ChatGPT with browsing function Access current websites in a targeted manner. Others, such as Perplexity, combine search indexes with AI-generated summaries and source citations.

Visibility therefore means:

Your content will read, understood, recognized as relevant — and reused. It's not just about SEO — But to semantic presence.

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3. What AI systems (differently) need

Keywords, backlinks and a little patience are often enough to become visible in a classic search system. AI systems crawl and interpret content differently than search engines — they rate Content authority, technical readability, and Structured data for AI.

✅ Clear, structured content

Question and answer logic
Useful subheadings
Real content depth (no text fillers)

✅ Semantic structure

HTML elements such as <h2>, <ul>, <strong> Instead of pure running text
Clear formatting: lists, bullet points, tables
Meaningful Meta elements & structured data (e.g. JSON-LD)

✅ Context & authority

Is the topic clearly narrowed down?
Who is behind the information? Are there author profiles, imprint, clear sources?
How often and where is the page cited or linked?

✅ Technical readability

Pay attention to AI crawling-Capability: Avoid purely Javascript-based content and rely on server-side rendered HTML structures.
Mobile-optimized, barrier-free, crawlable
Site map, Robots.txt, canonical tags neatly maintained

4. First steps for better AI visibility

What can you do to make your website more visible to AI systems?

Ask the right question — and give a clear answer. Content that specifically solves problems or explains terms well is preferred.
Use a clear page structure. A strong H1, logical H2-H3 structure, paragraphs and lists help machines “understand.”
Add structured data. With JSON-LD, FAQPage, HowTo or Article Are you giving additional context.
Link sensibly internally. AI recognizes patterns: When you show yourself how your content is connected, this increases relevance.
Update content regularly. Many systems value timeliness — especially when it comes to specialist topics.

5. Conclusion: Becoming visible means being understandable

If you want an AI to include your website in answers, you need to deliver content that structured, understandable and trustworthy Are. It's not about tricks — it's about clarity. Because what works for your target group also wants to work for AI systems in the future: Real answers to real questions — neatly structured.

🔁 What's next?

In Part 2 of the series Let's show How AI systems rate content — and what is important in terms of structure, clarity and context. Because you will only be visible if your content is correctly classified.

👉 Next steps

Would you like to know how your current website performs in AI systems? We analyse content, structure and technical visibility — especially for marketing teams in B2B. Talk Now Without Obligation

Questions & answers about visibility in AI systems

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