1. Why it's important
AI systems don't replace search engines — but they provide direct answers.
If you want to be visible there, you have to deliver content that machine-readable, meaningfully structured and thematically classified are.
What is visible is not who uses the best buzzwords — but who communicates in an understandable way.
Google Search Central: How Search Works
https://developers.google.com/search/docs/fundamentals/how-search-works
(Explains how search engines and AI-powered systems rate content.)
2. The quick check: 10 questions about AI compatibility
Here is your compact audit for content & structure.
Just go through — the more “yes” the better.
structure
- Does your site use a clean heading hierarchy (H1—H3)?
- Are your paragraphs a maximum of 4-6 lines long and focused on content?
- Do you use lists, tables, or enumerations — even in HTML, not just visually?
visibility
- Does every topic have its own URL — instead of just a collective text or one-pager?
- Are meta titles, descriptions, and URLs meaningful and unique?
- Can search engines (and therefore also AI crawlers) reach your site technically?
Context & clarity
- Is it clear who you are (industry, location, services, foundation)?
- Do you explain your achievements in such a way that they can be classified in terms of content?
- Do you use internal links between subject areas?
Bonus question
- Do you use structured data such as JSON-LD (e.g. FAQPage, Article, Organization)?
Moz: The Beginner's Guide to Structured Data
https://moz.com/learn/seo/schema-structured-data
(Why JSON-LD and schema markup are important for AI crawlers.)
3. Start quickly: Test with this prompt
Do you want to know what an AI system really understands on your side?
👉 Try this prompt directly in ChatGPT or Perplexity:
“Analyze this website for readability for AI systems. Which content is structured, clearly understandable and could be included in an answer such as ChatGPT? Please rate structure, clarity, and findability. URL: [your-domain.de]”
📌 Tip: The more structured your page is, the more specific the answer becomes.
4. What do you do with the result
If you have hesitated to answer several questions or the prompt only provides superficial answers, it's worth taking a closer look — for example with:
- a structured content audit
- a clear CMS strategy (e.g. with Webflow)
- an editorial realignment
Conclusion: More readable = more visible
AI systems see differently — but not unfairly.
You prefer sites that clearly structured, formulated in an understandable way and connected in a meaningful way are.
Anyone who is ready to rethink their own website will not only be visible to AI — but also create a better user experience for real people.
