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B2B marketing 2025: AI visibility & modern website technology

AI is changing how websites are found and how they should be built. Two series for B2B marketing teams: One about visibility in the AI era, one about AI & Webflow in practice.

Visibility in the AI era - series
Men Working on an Old School Computer with AI

Visibility in the AI era: Rethinking finds

What does a website have to do to appear in ChatGPT, Perplexity & Co.? This series explains how AI systems perceive content — and what that means for structure, content, and technology.CTA:

Series: Watch visibility in the AI era
AI & Webflow series
AI graphics from Kirch & Kriewald

AI & Webflow: What modern B2B websites need today

In this series, we show how marketing teams combine AI and Webflow — for faster processes, better content and greater independence from classic CMS.

Switch to the AI & Webflow series